2nd Taste of City Conference 2017: Food and Place Marketing 

26 August 2017 - Harokopio University, Athens, Greece

The 2nd Taste of City Conference 2017: Food and Place Marketing is a multidisciplinary symposium focusing on the role and impact of food in marketing and branding of places. Food and tastes are transferred and transported along the routes of mobility, tourism and connectedness in the era of fast communications and travel.

The 2nd Taste of City Conference 2017 is an academic research conference with a focus on understanding the dynamics and role of food play in place branding, city image and marketing. This unique event aims to bring together researchers, scholars and practitioners to explore the ways in which food and places are marketed in an interconnected fashion.

The Conference aims at offering a venue for debates and discussions on place and food marketing and dynamic nature of city and country branding and marketing. We encourage participation of marketing scholars, students, practitioners as well as others from cognate disciplines of Business and Management and wider Social Sciences. This event is designed for exchanging ideas to understand the impact and role of food and to develop appropriate strategies for cities and places in an ever more connected world characterised with mobility and connectedness.

Food for branding and marketing places

Understanding the role of food and taste in the identity of places, cities, or nations is a new avenue for research. The 2nd Taste of City Conference is hosted by Harokopio University, Athens, Greece and managed by Transnational Press London.

You are cordially invited to this international conference on food and place marketing to be held at Harokopio University, Athens, Greece on 26th August 2017.

The 2nd Taste of City Conference 2017 is a one-day conference focusing on food and place marketing. Place branding through food is a multidisciplinary symposium focusing on the role and impact of food in marketing and branding of places. 

Food and tastes are transferred and transported along the routes of mobility, tourism and connectedness in the era of fast communications and travel. Taste of City Conference 2017 is the 2nd event in this series with a focus on understanding the dynamics and role of food play in place branding, marketing nations, cities and marketing. Understanding the role of food and taste in forming and reformulating the identity of places, influence of food on the image of cities and countries, changing geographies of food and taste are new avenues for research. 

Please submit your abstracts online following the simple guidelines before the deadline.

Looking forward to seeing you in Belgrade at the end of the Summer.

Taste of City Conference Committee.

Athens and London

* Taste of City Conference is hosted by Harokopio University, Athens, Greece and organised and managed by Transnational Press London.

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