Taste of City Conference 2016:
Place branding, marketing and food
1 September 2016 - University of Belgrade, Serbia
Food for branding and marketing places
You are cordially invited to this international conference on food and place marketing to be held at University of Belgrade, Serbia on 1st September 2016.
The Taste of City Conference 2016 is a one-day conference focusing on food and place marketing. Place branding through food is a multidisciplinary symposium focusing on the role and impact of food in marketing and branding of places.
Food and tastes are transferred and transported along the routes of mobility, tourism and connectedness in the era of fast communications and travel. Taste of City Conference 2016 is the first academic research conference with a focus on understanding the dynamics and role of food play in place branding, city image and marketing. Understanding the role of food and taste in forming and reformulating the identity of places, influence of food on the image of cities and countries, changing geographies of food and taste are new avenues for research.
This unique event aims to bring together researchers, scholars and practitioners as well as policy makers to explore the ways in which food is influencing what cities are made up. Hence it touches upon human mobility, internationalisation strategies, protectionism from a very wide multidisciplinary perspective. We are inviting all interested academics, students, managers and marketers to this event for exchanging ideas to understand the impact and role of food and to develop appropriate strategies for cities and places in an ever more connected world characterised with supermobility and superdiversity.
Looking forward to seeing you in Belgrade at the end of the Summer.
Taste of City Conference Committee.
Belgrade and London