Call for Papers - 2nd Taste of City Conference 2017: Food and Place Marketing

26 August 2017 – Harokopio University Athens, Greece

You are cordially invited to The 2nd Taste of City Conference 2017: Food and Place Marketing to be held at Harokopio University, Athens, Greece on 26th August 2017.

Invited speakers include Prof Jeffrey H. Cohen, Ohio State University, USA and Dr Maktoba Omar, Coventry University, UK.

The 2nd Taste of City Conference 2017 is an academic research conference with a focus on understanding the dynamics and role of food play in place branding, city image and marketing. This unique event aims to bring together researchers, scholars and practitioners to explore the ways in which food and places are marketed in an interconnected fashion.

 The key thematic areas and main questions are as follows, in which the submission of proposals are invited but not limited to:

  • Food as Product in Place Marketing
  • Food and Marketing Communication
  • Food and Supply Chain Management
  • Food and Price in Place Marketing
  • Service Quality and Food in Place Marketing
  • Food, Technology and Place Marketing
  • Molecular Gastronomy and Place Marketing
  • Food, Health and Place Marketing
  • Food and Culture Marketing
  • Food and Event Marketing 

 

 

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